With Vegemates like that, who needs frenemies?

Posted by Sainsbury's on 19 April 2016

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Matchmaking in the Kitchen Will Save Shoppers Pounds

Shoppers could save over £100 a year just by turning their hand to matchmaking…for fruit and veg. Finding the perfect pal for parsnips or a life partner for plums could mean the difference between throwing out fresh fruit and veg and extending its life.

Shelf-life tips

Certain fruit and veg produce gases during ripening that can reduce the shelf-life of neighbours in the fruit bowl or veggie drawer.  This leads to them spoiling quicker and often ending up in the bin.

The average UK family household wastes £700 per year[1] in food that could be eaten, but ends up being thrown out instead. Fresh fruit and vegetables contribute a significant amount with 20% of what is bought being wasted, amounting to £2.6 billion.

Compiled by Sainsbury’s product technologists, this guide lists the ‘perfect pears’ for example, berries and grapes are firm-fridge-friends, while pineapples and lemons are best together, at room temperature.

Vegetable perfect match facts

More on Sainsbury’s efforts to reduce food wastage in the UK

The Guide to Culinary Companionship is the latest from Sainsbury’s Waste Less, Save More initiative, following an investment of £1m in making Swadlincote, Derbyshire, an official test-bed of ideas and innovation to dramatically cut food waste by 50%.

Following a successful bid by the small market town against 188 other UK towns, the supermarket will be helping with a number of innovations that are designed to help the locals save £350 per household over the coming year.

The findings from the year-long trial will be used to create a blueprint for communities across the UK, so others can follow in the footsteps of Swadlincote.

  *   Tackling food waste is one of Sainsbury’s main business priorities over the next five years.
  *   Sainsbury’s has committed to investing £10 million to deliver new innovations and long-term solutions for our customers and their households.


[1] Figures sourced from Wrap 2012 http://www.wrap.org.uk/sites/files/wrap/hhfdw-2012-main.pdf.pdf